We’re motivated by a shared belief that usability shouldn’t suffer for the sake of security.
As internet users, we’ve become fatigued by the constant fear that our data and digital identity will be compromised. Unfortunately, that threat has grown in recent years. So many of the physical things we use to identify ourselves are being replaced by digital versions, piling more credentials on top of the accounts we’re already struggling to keep secure.
When we’ve been hacked the advice is always the same: reset your password, turn on two-factor authentication. That solution is complicated and, more importantly, it costs us time. Simply put, we resist change when it requires us to compromise convenience.